IFFA, first european fair of meat technology

Fair, ingredients, additives, clean label

The German IFFA meat fair offers significant exposure to suppliers of additives and ingredients of the meat industry, gathered in a special hall. This year, there were 246 exhibitors from around the world under these two categories. This importance can be explained by the high proportion of processed products consumed in Germany and the northern countries of Europe, over-represented in this area. One of the most obvious features in the suppliers of ingredients and additives was this year's emphasis on the "clean label". This article aims at analyzing this phenomenon.