
I. INTRODUCTION
The beef industry is facing new challenges, with evolving consumer demands, among others, for guaranteed beef eating quality. To remain competitive, the European beef industry must become more aware of these changes, moving away from a basic, commodity type product, traded solely on price based on crude carcass evaluation. Indeed, there is today a disconnection between the consumer and the producer within the European Union, with no clear mechanism for delivering feedback from the consumer to the producer or to link beef retail price with cost of production or eating quality. This was highlighted by Normand et al. (2014) who found no clear relationship between the selling price of beef and its tenderness at the consumer end in France.
INTRODUCTION
Depuis le milieu du XXème siècle, afin de répondre aux besoins alimentaires d’une population mondiale croissante, les productions agricoles se sont nettement intensifiées.
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