La revue Viandes et produits carnés

La revue française de la recherche en viandes et produits carnés  ISSN  2555-8560




Quality of meat products: what kind of marketing to create an added-value?

The quality of meat products constitutes a major stake for all networks. It is considered as a mandatory pathway for food processors and retailers and a due for the consumers. The various food crises have questioned not only the approach of the intrinsic and extrinsic quality, but also the strategies of products / markets of the various actors of the meat networks. From the breeding to the food processing products, from retailing to consumption, the consumers express new expectations in terms of received and studied quality. Today, marketing can play an essential role in the perception and understanding of the quality approach with the actors of the network. This article tries to explain the marketing and commercial steps for the meat network.

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