Advisable orientations in research and development, technological transfer and innovation so that the meat industry can respond to the consumers’ demand

Different crisis have helped the consumer to understand that the term « beef » is generic and corresponds to many different products, breeding systems and origins. The beef meat sector has responded by improving the traceability of meat. For companies, there were two challenges: reassuring the consumer as to the origin of the meat consumed and information through appropriate labeling. This traceability has ended up being a strategic commercial asset. However, even if the indication of the origin of meat is one of the first criteria of choice of the consumer it is not the only one. The consumer today is looking for an appropriate quality/price/use ratio. Whereas the cost-effectiveness of meat companies is rather low, there is a real need to adapt by including consumer habits with a strategic positioning of products having added-value. It is necessary to make investments profitable through higher volumes and diversification of the market. For example, ground meat has increased from 25% to more than 40% of meat consumed thanks to a diversified product offer. The creation of an added-value via diversified elaborated products has raised many research and development questions which are recalled in this article.